Smartwool
Founded in 1994, Smartwool began with the simple goal of creating socks that would keep the founders' feet warm and dry while skiing. They discovered the benefits of using merino wool as a material, including its softness and its moisture-wicking, thermoregulating, and odour-neutralising properties. Compared to synthetic socks, their feet stayed dry, comfortable, and warm for much longer. Today, nearly all Smartwool products contain merino wool, aiming to provide comfort, confidence, and a sense of community for outdoor enthusiasts. This American brand offers a wide range of socks, gloves, leggings, undershirts, and more for men, women, and children. Discover the various colours, styles, and benefits of merino wool and enhance your wardrobe with a piece from Smartwool!